Electrify This makes electrification easier to understand, easier to navigate and more relevant to Australian everyday life. From electric cars and charging to solar, batteries and electrifying your home, it combines practical advice, honest reviews and real-world experience to cut through the jargon and help people make informed choices.

Created by Sarah Aubrey, Electrify This grew from her own journey into electrification and her passion for making complex ideas accessible, practical and relatable. Through EV reviews, owner stories, home electrification and energy content, Sarah shares what she learns along the way — without the jargon or the hype.